Recent commentary from Capricorn Enterprise has struck an important chord for our region, and it’s one the Capricornia Chamber of Commerce is keen to reinforce.
As Capricorn Enterprise CEO Mary Carroll rightly pointed out, the Fitzroy (Tunuba) River system is vast and complex. Minor to moderate flooding is something our communities, councils and emergency services understand well and plan for accordingly. This is not new territory for Central Queensland.
Local Disaster Management Groups, working alongside agencies like the Bureau of Meteorology, are experienced, well-coordinated and proactive. The activation levels currently in place reflect careful monitoring and planning, not panic.
Why responsible messaging matters to business
Where concern understandably arises is when sensational or misleading reporting creates unnecessary fear beyond the reality on the ground.
When outdated flood footage or exaggerated headlines circulate:
- Visitors cancel travel plans
- Customers delay purchases
- Supply chains hesitate
- Confidence across Rockhampton, Yeppoon and the broader Capricorn Coast takes a hit
For many small and medium businesses, particularly those in tourism, hospitality, retail and services, this can have real and immediate consequences — even when local conditions remain largely unaffected.
Clear, factual and current information helps protect not just people and property, but also livelihoods.
Follow official sources
We strongly encourage businesses and community members to stay informed through official channels, including:
- Rockhampton Region Emergency Dashboard
- Livingstone Shire Disaster Dashboard
- Bureau of Meteorology warnings
These sources provide timely, accurate updates and practical advice based on real conditions — not speculation.
If your business has been affected, please reach out
If your business has been impacted, or you believe it may be impacted — whether through reduced trade, cancellations, staffing challenges or supply disruptions — we encourage you to contact the Chamber.
The Capricornia Chamber of Commerce exists to:
- Listen to what’s happening on the ground
- Advocate on behalf of local business where required
- Connect you with relevant support, resources or agencies
- Ensure the business voice is heard during recovery conversations
Even if the impact feels minor now, early conversations help us build a clearer picture across the region.
If you need support, or simply want to talk through what you’re seeing in your business, please get in touch with the Capricornia Chamber of Commerce.
