The Talk of Business is a weekly segment on 4RO – The Talk of Central Queensland, proudly supported by the Capricornia Chamber of Commerce and focused on the issues, ideas, and decisions shaping local business.

The Chamber would like to thank 4RO for their ongoing commitment to supporting Central Queensland businesses and for providing a trusted platform to share practical, real-world insights with the local business community.

In this episode, Chamber President Jason Foss joins 4RO’s Luke Cross to discuss one of the most important — and often underestimated — business decisions: choosing the right business name.

Key points discussed include:

• Why business names matter
  Your name is what people hear on the radio, see in search results, and remember when recommending you to others.
• The hidden risks of personal names and acronyms
  While common, these choices can make businesses harder to sell, harder to remember, and harder to grow.
• Location-based names and growth ceilings
  Including a town or region in your business name can create challenges if you expand into new markets later.
• What strong business names have in common
  Effective names are typically easy to spell, distinctive, appropriate, likeable, flexible, and easy to find online.

The Talk of Business will regularly feature Chamber updates, practical business advice, and guest experts from across the local business community.

🎙️ Interested in being involved?
Chamber members who would like to join Jason on a future episode to share their expertise are encouraged to reach out to the Capricornia Chamber of Commerce.

🎥 Watch the full episode of The Talk of Business here: